小心陷阱 Trap Alert
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2023年由崔媽媽基金會舉辦的租屋安全宣導海報比賽。
製作前做了一點搜尋，發現許多有關「租屋安全宣導」的廣告都用較為明亮、歡樂、正面的視覺呈現。
主要目標是跟其他租屋安全宣導文宣風格做出區別，所以用了稍微有點黑暗幽默的方式來呈現。
並希望讓人一目了然知道「這是一張有關租屋的文宣」，所以用了些能夠直覺性與租屋聯想到的元素，如房子的造型、租屋宣傳布條等。
再加入一點創意。因為是一張租屋安全宣導的文宣，所以主要發想方向為「安全」，反其道為「陷阱」，「一塊房屋形狀的木板，假裝成正常租屋的陷阱」就完成了。
The Rental Safety Awareness Poster Competition, organized by the Truimama Foundation in 2023.
Prior to production, some research was conducted, revealing that many advertisements related to 'rental safety awareness' predominantly employ bright, cheerful, and positive visual presentations.
The primary objective was to differentiate from other rental safety awareness promotional materials, hence a slightly dark humor approach was adopted.
The aim was to instantly convey the message 'this is a rental-related campaign,' incorporating intuitive elements associated with renting such as house-shaped structures and rental banners.
Some creative elements were also introduced. As it is a rental safety awareness campaign, the main conceptual direction revolved around 'safety' which was counterbalanced by 'traps,' resulting in a 'house-shaped plank disguising itself as a normal rental property trap.
